Day Swigger Bourbon
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Brand + Package design
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Lettering
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Creative Direction
Day Swigger is Doc Brown’s playful side, a set of flavoured bourbons made for easy moments and everyday occasions. The brief was to give these bottles the same sense of family, heritage and character that runs through the wider Doc Brown brand, while keeping the tone light and approachable.
Each flavour has its own personality, from Honey and Hot Honey to Southern Ember and Georgia Peach, the packaging brings them together as a tight, coherent set that feels true to the farm’s story. The design balances charm with clarity so the bottles read well on shelf, travel easily and carry the spirit of Doc Brown into the more casual corners of bourbon drinking.
