CRAFTING THE CORE ASSETS WITH TAXI STUDIO
Taxi Studio has collaborated with Carlsberg on a major global rebrand, unifying its diverse markets with a simple yet versatile identity system that champions the principles of great Danish design.
Following extensive research into the brand’s 171-year heritage, Carlsberg’s famous brand elements have been carefully re-crafted for the first time in several years, striking the perfect balance between form and function.
These assets combine to form a coherent master brand-led identity system that works across packaging, promotions and POS materials for all of Carlsberg’s global variants. I collaborated with the team to redesign the core elements include the logo, hop leaf, crown and brand typeface, as well as the signature of Carlsberg founder JC Jacobsen.
TAXI STUDIO / CARLSBERG